My friends and I needed a name and a brand for when we did creative projects together, so we created Outhouse Productions! I'm the more graphic design focused one in the group, so I was in charge of creating a visual identity for the brand.

We wanted to keep the energy feminine, since we're an all-girl group, so we gravitated towards purples and rounded lines. For the logo, I combined the idea of a moon from an outhouse and a camera lens. The moon and stars in the logo called for a more desaturated, calmly pretty color palette. I created several variations of the logo, one including the moon and stars within the "O" itself, allowing us to lose the logo mark for some situations. And we especially needed a version that would work on a black background to show at the end credits of our videos!